The prime contractor has selected Axon Advisors for its proven track record in delivering marketing services that drive results in the hospitality industry. Axon Advisors’ role will involve developing and executing a marketing strategy aligned with the project’s objectives, focusing on:
1. Brand Positioning: Axon Advisors will craft a marketing narrative that highlights the unique features of the Westin-branded hotel, such as its direct connection to the airport terminal and its four-star luxury status. The narrative will emphasize the convenience for travelers and the premium experience offered by the Westin brand, aligning with IAA's vision.
2. Market Analysis: Axon Advisors will conduct a thorough market analysis to identify key demographics, competitive benchmarks, and potential demand drivers. This analysis will inform the marketing strategy, ensuring it is tailored to attract the right mix of business and leisure travelers.
3. Digital Marketing Strategy: Recognizing the importance of digital presence, Axon Advisors will develop a comprehensive digital marketing plan, including search engine optimization (SEO), social media campaigns, and targeted online advertising. The goal will be to generate awareness and bookings even before the hotel opens its doors.
4. Collaborative Efforts: Working closely with the prime contractor, Axon Advisors will ensure that the marketing strategy is seamlessly integrated with the overall asset management plan. This collaboration will include regular updates, strategy adjustments based on project developments, and coordinated efforts with other project stakeholders.
